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Google purchases Fitbit for all-cash deal worth around $2.1 billion

Fitbit

Fitbit who is leading wearable brand, purchases by Google in an all-cash deal worth around $2.1 billion, the two companies announced Friday.

“We believe technology is at its best when it can fade into the background, assisting you throughout your day whenever you need it. Wearable devices, like smartwatches and fitness trackers, do just that—you can easily see where your next meeting is with just a glance of an eye or monitor your daily activity right from your wrist.”, says Google.

Fitbit

“Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.”, Google seems determined.

On the privacy and protection of information, Google assures to apply same policies over users of Fitbit, “We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data. “,

“With Google’s resources and global platform,” says Park, “Fitbit will be able to accelerate innovation in the wearables category, scale faster and make health even more accessible.” Osterloh adds that the deal is an “opportunity to invest even more in Wear OS, as well as introduce Made by Google wearable devices.” Wear OS’ Sameer Samat says that the pair will mash Fitbit’s hardware and Google’s software smarts together.

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Updated on 2:18 pm | Mallahpost

Sources and Images courtesy: blog.google , Fitbit and Engadget

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